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The Mango Association FAQs
What is the Mango Association?
Formed in 2002, The Mango Association is an assembly of growers, marketing co-operatives, importers and distributors engaged in the supply and marketing of mangoes in the UK.
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What are the aims of The Mango Association?
The Association is dedicated to the expansion of the mango market in Britain. Its objectives are to raise awareness and increase sales.
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Why was The Mango Association formed?
The Association was formed to cultivate the continuing, positive demand for mangoes by the public and to encourage retailers to feature the fruit strongly at point of sale.
When mangoes first became available in the UK, demand was largely confined to ethnic sectors of the population. However, with a wider range of varieties and sizes of mango now available, demand has broadened considerably. The Association aims to build on this and seeks to educate British consumers about the taste, texture, usage and versatility of mangoes.
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How will The Mango Association work with retailers?
The Association aims to work closely with retailers to encourage the production and sales of mangoes. In addition, a marketing campaign, which will target consumers, is in place to support in-store activity. The grocery multiples have been instrumental in advancing the public's uptake of mangoes and The Association will work with them to achieve overall market growth.
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Which Countries does the Mango Association represent?
At present membership of The Association represents the interests of Brazil, India, Israel, Pakistan, Puerto Rico, South Africa and Venezuela as well as all the major importers and traders in the UK.
The Association aims to expand membership, believing that pooling resources and expertise is of benefit to all bodies involved in mango production, export, trade and retail.
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Which UK Organisations are members of The Mango Association?
Agrexo UK
Janic
Martex Farms
Minor Weir & Willis
Utopia UK
Wealmoor
Westfalia
Katope Malet Azoulay
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Who is the Chairman of The Association?
Geoff White is the Chairman of the Mango Association.
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